ABC 360 opens pre-orders Oct. 6 after early sellout

ABC 360 will open pre-orders for its next production run on Oct. 6 after its last batch sold out ahead of schedule, leaving retail partners and repeat buyers waiting. The Huntington Beach brand is using the launch to roll out new campaign photography and restock bars sold across Southern California and online.

Why it matters: - ABC 360’s early sellout signals demand is still outpacing supply. - Pre-orders should help the Huntington Beach brand give repeat customers and retail partners a clearer path to inventory. - The launch also gives ABC 360 new marketing assets as it expands visibility across stores, Amazon and its own site.

What happened: - ABC 360 will open pre-orders for its next production run on Oct. 6, 2026. - The company said its previous production run sold out well ahead of schedule. - Co-founders Tim and Dana Laros shot new campaign images at Santa Monica Proper Hotel ahead of the release. - The new photography will appear on the ABC 360 website, social channels and retail materials starting with the pre-order launch.

The details: - Tim Laros said the company wants pre-orders to prioritize people who have been asking for restock. - Dana Laros said the new images were designed to show how customers actually use the bars, including on the go, at the beach and between meetings. - ABC 360 launched in May 2025 after more than five years of development. - The bars use marine collagen, fava bean and brown rice protein, and are sweetened with honey. - ABC 360 bars contain no seed oils, artificial ingredients, dyes or preservatives. - The brand won a 2025 Dieline Award. - The brand was mentioned in The New York Times in February 2026. - ABC 360 bars come in four flavors: Blueberry Almond, Chocolate Sea Salt, Peanut Butter Choco and Toasted S’mores. - ABC 360 is sold in more than 40 specialty retail stores across Southern California. - Retail partners include Earthbar, Irvine Ranch Market, Organic Roots and Pacific Ranch Market. - ABC 360 is also sold on Amazon and at abc360bar.com. - Pre-orders will ship starting Oct. 6, 2026.

Between the lines: - The early restock move suggests ABC 360 is trying to reduce frustration after running out too soon. - The Santa Monica Proper Hotel shoot points to a more lifestyle-driven brand push as ABC 360 leans on visuals to support the next launch. - The company’s focus on whole-food ingredients and travel-friendly nutrition positions the bars in the premium functional-snack category.

What's next: - Pre-orders open Oct. 6, 2026. - Shipping begins the same day for pre-orders. - ABC 360 will roll out the new campaign images across digital and retail channels with the launch.

The bottom line: - ABC 360 is betting that scarcity and faster pre-order access will turn last run’s sellout into momentum for the next one.