AI in hotel search: Marriott rolled out “Ask Bonvoy,” a conversational AI tool letting travelers explore nearly 10,000 properties via natural-language prompts, with recommendations based on Marriott’s verified data. Cruise market push: Cruise2 signed a one-year partnership with Reading FC for pre-match activations and competitions, aiming to bring cruise to a “new audience” near Heathrow. Premium fares get cheaper (with trade-offs): Delta launched lower-cost “premium basic” fares for First, Premium Select and Delta One, keeping the cabin and service but cutting benefits like seat assignment and upgrades. Travel disruption watch: Chiltern Railways warned of Friday–Saturday disruption around Birmingham Moor Street due to West Midlands Railway industrial action plus extreme heat. LGBTQ+ cruise denied entry: Virgin Voyages’ Scarlet Lady was refused entry to Egypt after being turned away by Turkey, forcing a change to its Alexandria call. On-the-ground tourism resilience: Jaffa’s historic Abulafia Bakery says tourist footfall is gradually recovering since the recent ceasefire. Water pressure in peak season: Ireland’s Uisce Éireann urged water conservation in Mayo’s Achill and Kiltimagh as summer demand rises. Portugal luxury mobility: Bomporto Hotels partnered with MOKE to offer electric MOKE rentals to guests in Lisbon and Porto.