EventMobi adds custom fields to exhibitor lead capture exports

EventMobi has launched a new export feature for its Exhibitor Lead Capture app that pulls registration-linked attendee data into exhibitor files. The update is designed to help event organizers defend sponsorship revenue as unofficial badge-scanning apps spread across the industry.

Why it matters: - Event organizers lose visibility and revenue when exhibitors collect leads through third-party tools outside the organizer’s platform. - EventMobi’s new export feature is meant to keep lead capture inside the event system and preserve sponsor and exhibitor upsell value. - The enhancement also gives exhibitors richer lead data than a standalone scanner can typically produce.

What happened: - EventMobi introduced Lead Capture Export custom fields for its Exhibitor Lead Capture app. - The feature is now available to all EventMobi customers. - The company said the update responds to a new wave of AI badge-scanning apps that let exhibitors collect contact details outside the organizer’s platform.

The details: - The export can surface registration-linked attendee fields such as country, job title and session attendance. - Any attendee field collected at registration can be set to auto-populate in the exhibitor’s exported file. - Booth staff no longer need to ask attendees to repeat information the event already collected. - Each Lead Capture scan resolves against the attendee’s actual registration record rather than an optical guess. - Lead Capture works with both physical badges and digital Event App badges. - Exhibitors can manage their own booth staff and pull exports through a self-service Company Portal. - Organizers control which companies get access from a single dashboard. - Lead Capture lives in the same platform used for registration, so exhibitor and attendee records stay in one place with no duplicate data entry. - The feature can also surface session attendance and survey responses to help exhibitors identify higher-intent attendees.

Between the lines: - The launch is a defensive move against standalone tools that can sit outside the organizer’s revenue model. - By tying lead exports to registration data, EventMobi is making its own platform more valuable to exhibitors than generic scanning apps. - The company is also betting that data quality will matter more as AI tools become more common across events. - EventMobi cited American Express Global Business Travel’s 2026 Global Meetings and Events Forecast, which said about half of meeting professionals are now integrating generative AI into event planning and execution. - CEO and Founder Bob Vaez said the issue is personal for exhibitors working 40-plus shows a year, and that registration data turns a badge scan into a usable follow-up.

What’s next: - EventMobi will likely push the new export capability as a reason organizers keep exhibitors on the company’s native lead capture workflow. - Organizers and exhibitors can start using the custom fields feature immediately since it is already live for all customers.

The bottom line: - EventMobi is trying to make official lead capture harder to replace by giving exhibitors better data than unofficial badge-scanning apps can provide.